American National Incentive & Rules Book

As a chief creative instigator, I design posters and craft desire.
This 18"x24" foldable piece was designed to spark serious motivation for an insurance sales incentive: hit the mark, and you're off to sun-soaked Marbella, Spain.

The concept: create something so stunning, no one would want to throw it away. The result? A watercolor-inspired travel poster that folded down to a sleek 9"x6" handout with eight panels of qualification criteria. Equal parts inspiration and information.

Nearly everyone who saw it said the same thing: “That’s beautiful.” Mission accomplished.

Even better? It was produced in just two weeks, cost less than half of the previous year's announcement, and was so well received we had to do a reprint. Agents even framed it to keep on their walls—a visual reminder that great design can drive results and emotion.