About Me

I’m a Creative Instigator—someone who asks “what if?” and then makes it happen. With over 15 years of experience across digital, print, and brand design, I’ve led campaigns that don’t just look good, they move the needle. From insurance to automotive retail and grocery, I’ve helped companies craft messages that connect and visuals that stick.

My work is grounded in strategic thinking and collaborative energy. I love building out systems that elevate a brand, simplify complexity, and speak directly to the people who matter most—customers, clients, and decision-makers. Whether it’s a rebrand, a product launch, or a yearlong sales incentive, I bring ideas that work across channels and formats.

If you're looking for a designer who brings vision, curiosity, and follow-through—don’t be a stranger.
Because if you never ask, the answer is always no.

Clear Image of Fredrick
Clear Image of Fredrick
Clear Image of Fredrick

Work Experience

American National Insurance Co.

Senior Art Director

2019 to Present

American National Insurance Co.

Senior Art Director

2019 to Present

American National Insurance Co.

Senior Art Director

2019 to Present

ITW Global Brands-Car Care

Senior Graphic Designer

2013 to 2019

ITW Global Brands-Car Care

Senior Graphic Designer

2013 to 2019

ITW Global Brands-Car Care

Senior Graphic Designer

2013 to 2019

Brookshire's Grocerry Co.

Lead Designer

2008 to 2013

Brookshire's Grocerry Co.

Lead Designer

2008 to 2013

Brookshire's Grocerry Co.

Lead Designer

2008 to 2013

Tools

Adobe CS

Adobe CS

Adobe CS

MS Suite

MS Suite

MS Suite

Figma

Figma

Figma

Skills & Awards

Key Skills
Print Design
Print Design
Print Design
Digital Design
Digital Design
Digital Design
Package Design
Package Design
Package Design
Awards
U.S. Design Patent
U.S. Design Patent
U.S. Design Patent
Houston Art Car Parade-Best Commercial Entry
Houston Art Car Parade-Best Commercial Entry
Houston Art Car Parade-Best Commercial Entry