RainX Patent Design
RainX Repackaged. Reimagined. Resurrected.
RainX had a packaging problem. Their wipes were drying out, shelves were a mess, and sales were slipping fast. Retailers were frustrated, customers weren’t biting—and something had to change.
Working closely with the marketing manager and print vendor, I designed a packaging solution that flipped the script. It was durable. Shelf-friendly. Moisture-locking. And (most importantly) it brought the product back to life.
Retailers were thrilled. Customers started buying again. And RainX was back in the game.
Year-over-year unit sales jumped over 140%, and the design earned U.S. Design Patent #D-753,993 in 2016.
Sometimes saving a product doesn’t mean reinventing the brand—it just means rethinking the box it comes in.