Maxymillian Group Branding

Bold branding for a marketing disruptor.

When Hollie Maxymillian launched her own marketing consultancy, she needed a visual identity as distinctive as her personality: classy, a little rebellious, and unafraid to challenge convention.

I created a custom hand-lettered logo system for the Maxymillian Group, combining expressive ink-drip motifs and modern type pairings to reflect Hollie’s fearless energy and polished presence. The result is a flexible identity that thrives across digital, print, and apparel, from metallic-foiled business cards to striking merchandise and presentation materials.

Three variations of the logo were designed for optimized use across multiple formats, supported by a minimal yet powerful color palette of black, white, gold, and cool grays. I also curated a set of typefaces-American Typewriter and Poppins-to balance personality with functionality across all brand touchpoints.

This project showcases the power of thoughtful typography and storytelling to craft a brand that feels as bold and unforgettable as the woman behind it.